Bruce Willis has collaborated with L&R Health & Beauty Systems GmbH, one of Germany’s leading direct sales enterprises for body care and beauty products, to launch a third fragrance – “Bruce Willis Personal Edition.”

L&R Health & Beauty Systems is represented in 30 countries, with approximately 300,000 registered sales partners and customers around the world.

Willis’ first fragrance was “Bruce Willis” in 2010, and then the woman’s “Lovingly” in 2012, both of which were nominated for the German “Duftstars” award.

“Bruce Willis Personal Edition” reflects the star’s private side, the company says. The square, glass bottle is an elegantly minimalist design, with a wooden cap.

The juice was developed by Givaudan and contains a mix of citrus fruit and black pepper, with tobacco nuance, plus leather and precious oud, which is extracted from the resin of agarwood.